Xiaomi spins off POCO brand into an independent brand


POCO brand

Xiaomi, one and half years ago, launched a smartphone with flagship-grade hardware at a mid-range price tag POCO phone F1. However, now, the Chinese smartphone maker has announced that it is spinning off the POCO brand into a standalone brand, meaning it will operate independently of Xiaomi and will have its own team. Xiaomi India CEO Manu Kumar Jain confirmed this on Twitter.

Last year in July, Jai Mani, former Google Executive, left Xiaomi with some members of the sub-brand. Jai was the Lead Product Manager of the brand and played an essential role in launching the brand. However, it’s unclear how the sub-brand will be structured as it will now be an independent company.

This move of separating the POCO brand from Xiaomi does give some credibility to the POCO F2 rumors though the mid-range flagship has changed drastically in these 20 months since the launch of the F1 model. Now, we have to see how the F2 model will perform in the budgeted segment as there is far more competition. It will compete even with the Xiaomi’s own affordable flagship devices.

Besides, recently a Twitter account name The Tech Guy shared trademark application for the Pocophone F2, which sparked the interest of the fans. Earlier, Pocophone global head Alvin Tse tweeted that there will be more to the POCO brand’s pipeline in 2020.

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