Verizon announced that it agreed to sell Tumblr to WordPress owner Automatic Inc. The terms of the deal weren’t disclosed; however, Axios reported that Automatic is going to buy it for “well below” $20 million.[wpinsertshortcodead id=”bzyqm5d3e04029f48f”]
Tumblr is a marquee brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms. We are proud of what the team has accomplished and are happy to have found the perfect partner in Automattic, whose expertise and track record will unlock new and exciting possibilities for Tumblr and its users.
-Verizon Media CEO Guru Gowrappan
Tumblr was once an extremely prominent force in the blogging and social media sphere; however, it ends up being less so under Yahoo and then Verizon’s ownership. Platforms like Instagram, Snapchat, and YouTube moved to fill the space and end up being much bigger cultural forces as an outcome.
When Verizon chose to prohibit adult content on the platform back in December, that ended up being extremely obvious to Verizon management last year. Tumblr acted as a safe house for lots of LGBTQ members who utilized the platform to check out and reveal their sexuality and to discover an online neighborhood that shared those interests. The choice to prohibit all kinds of adult material led numerous to boycott the website, and the restriction pushed away a substantial part of Tumblr’s user base.[wpinsertshortcodead id=”zxikm5d3e04a8f1451″]
Automatic CEO Matt Mullenweg said:
Tumblr is one of the Web’s most iconic brands. It is an essential venue to share new ideas, cultures, and experiences, helping millions create and build communities around their shared interests. We are excited to add it to our lineup, which already includes WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, and more.