Recently, Realme’s CEO, Madhav Seth, has unveiled the company’s next year’s plans in an interview. During the interview, he mentioned that the company would launch IoT products along with a 108-megapixel smartphone. Rather than just a smartphone brand, he wants the Realme to be the tech lifestyle brand. Here is what he mentioned in the interview:
There are a lot of IoT products which we are planning to bring in India. Realme will not be a mobile brand – it will become a tech lifestyle brand. Our philosophy is quite simple. We will introduce IoT products not just for the sake of it, but we will bring such products that help and benefit the users.
This is what Xiaomi and Huawei are doing, and this year Vivo and Oppo also have expanded their product lineups to multiple lineups. Additionally, Realme is planning to double its offline reach by expanding the no. of stores to 30,000-35,000 by the end of December 2020. However, the company won’t distinguish between online and offline partners by having a clear vision for offline strategy. In the interview commenting on the offline strategy with Sandeep Budki of The Mobile Indian, he said:
We don’t give high margins to retailers as compared to other brands. We give around one-fourth of what other brands are giving, but we make sure they get the product on time so that they don’t feel left out.
Overall, according to Madhav, the company has plans to disrupt the market in every segment as they did in Rs. 10,000 – Rs. 20,000 segment in the case of smartphones.