In a recent report, popular Chinese smartphone giants Huawei, Oppo, Vivo, and Xiaomi, are joining forces to develop a joint platform for developers outside China to release their apps onto it. The manufacturers have come together, forming a group Global Developer Service Alliance (GDSA)in an attempt to challenge Google’s Play Store dominance.
Android users in China download apps from different app stores, most of which are maintained by firms like Oppo and Huawei, as Google Play Store is banned there. But Play Store outside China preponderates offering a single location to developers to upload their app. Thus, third-party app stores struggle in developer support globally. GDSA’s platform can challenge this.
Nicole Peng, Vice President of Mobility at Canalys, mentioned that by forming this alliance, each manufacturer will be taking advantage of each others’ benefits in different regions with Xiaomi’s strong user base in India, Vivo and Oppo in Southeast Asia, and Huawei in Europe. And As a result, using these advantages, GDSA can bring the new app store to millions of users, building negotiation power against Google, and challenging its dominance.
Moreover, this move will help other smartphone manufacturers from the threat to lose access of Google Services in the future. Huawei has already been banned from using Google Services over national security fears while Oppo, Vivo, and Xiaomi have full access to it. Hence, the app store could be the first step towards independence from Google and protection for other firms if they face a similar ban as Huawei.
According to the analysts, the platform could attract developers by allowing them to keep a greater slice of revenues per sale made through their store than Google, which is currently 30% cut on movies, books, and apps.