Recently, Facebook has revealed its new logo to represent the parent company that owns Facebook, Whatsapp, Instagram, etc. The company is also designing a new company website.
The wordmark uses a custom generic font typography with capitalization representing the clear distinction between the company and its services. The company mentions the concept of the designed logo in below way:
We designed the new company wordmark with clarity and openness in mind. It’s built on a stable structure through the use of consistent stroke width, harmonized capital letters and a horizontal emphasis. The generous spacing and open letterforms allow clarity at small sizes, and the subtle softening of corners and diagonals adds a sense of optimism.
Moreover, the firm uses color variations to represent different brands like blue for Facebook and Messenger, green for WhatsApp, orange to purple gradient for Instagram.
For the past 15 years, the firm always used its social network’s wordmark to represent the whole company. Now the firm distinguishes itself from the social network build upon as it is far more extensive as parent brand.
Company’s Chief Marketing Officer, Antonio Lucio mentioned:
We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.
Now we have to see how this will influence people’s thinking about the parent company and its products.