In the year 2018, Facebook suggested the idea of selling ADs on WhatsApp i.e. the most popular online messaging app. The reason for this was that Facebook was not generating enough revenue from the messaging app as it is free and not monetized.
This plan was led out by the Vice-President of WhatsApp Mr. Chris Daniels. Daniels wanted the messaging app to be monetized by ADs just like the parent company Facebook. Well, this was not appreciated by the founders of WhatsApp including Mr. Brian Acton who resigned from Facebook.
At present, it is reported that Facebook has dropped its plan to sell ADs on WhatsApp as of now. According to the sources, the team which was working on this AD situation for WhatsApp has been dissolved by the company and their work has also been deleted from the messaging app’s coding.
Well, It does not mean that there will never be ADs on the WhatsApp. The company possesses an idea of monetizing the app with ADs and they think that it will not be a good idea to do it for now. Facebook may have some other idea on how to approach this thing in the near future.
Even after crossing 1 Billion downloads on Play Store and being used all over the world WhatsApp is still generating its revenue from businessmen who reach out to customers with their product on the app. Don’t know what future beholds but it looks like we could see the app starting to generate revenue from customers also, not just businesses.