E-commerce huge Amazon might be considering Swiggy and Zomato’s lunch with the acquisition of Uber Eats on the cards. The business’s Indian arm has been broadening its footprint for a long time now, and Uber Eats might be the current endeavor on which it has set its eyes.[wpinsertshortcodead id=”bzyqm5d3e04029f48f”]
According to a source-based report in the media, the talks between the two parties remain in the preliminary phases. Amazon might likewise go with a tactical collaboration rather than a total acquisition of Uber Eats.
Previously, Amazon introduced its grocery-delivery service called Prime Now, which is presently offered just in a choose couple of cities in India. The addition of Uber Eats to its portfolio might lead to increased competitors in the food-delivery company that has stayed extremely competitive for a couple of years now.
You may also like: Google Maps is now offering up to 25% discount at restaurants
This might be a significant increase to Uber Eats with the support of Amazon
As far as Uber Eats is worried, this strategy might assist it either leave the business or instill fresh new capital with the support of Amazon. In either case, this would offer it a considerable increase in the food-delivery race, where it has stayed in the 3rd position for rather a long time now.
Keeping in mind that this strategy might likewise wind up as an add-on for Amazon’s Prime subscription, a market source estimated as stating, “People order nearly daily from a Zomato or a Swiggy. These apps take pleasure in enormous customer stackability. E-commerce giant thinks this might be a terrific add-on to its subscription strategy.”[wpinsertshortcodead id=”zxikm5d3e04a8f1451″]
Is Uber aiming to leave the business?
According to the media reports, Uber might be looking to leave the food-delivery company. Market leaders Swiggy and Zomato were apparently in speak with getting a stake in Uber Eats previously this year.
It looks like these talks have stopped working. But now with e-commerce giant in discussions, Uber may lastly have the ability to leave this company.