Amazon to rebrand Twitch Prime to Prime Gaming


Amazon Prime Subscription covers extensive benefits of offers to the users like- faster delivery, Prime Video, Prime Music, Prime Reading, and more globally. The company also owns one of the popular game streaming platform, Twitch and offers Prime subscribers access to numbers of premium features.

Twitch Prime, the premium service allows users subscriptions of one streaming channel each month with exclusive in-game contents, add free viewing experience, and other discounts. However, on 9 August, one insider named Rod ‘Slasher’ Breslau shared some confidential information on twitter about the rebranding of Twitch Prime.

According to Slasher’s post on Twitter, Twitch Prime will be rebranding to Prime Gaming. He also mentioned that the official announcement would be scheduled for Monday at 11 AM PST/1 PM EST/7 PM CET/11:30 PM IST.

As per the post, Amazon needs Prime customers to ‘make it easier’ to recognize the advantages that are provided under Prime Gaming. Also, after the rebranding, i.e., free channel access, ad-free streaming, and exclusive in-game products, the key benefits remain the same.

What is Prime Gaming?

Unfortunately, Twitch Prime is not coming free under Prime subscribers in India, which will remain the same in the case of Prime Gaming.

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